With thousands of betting sites competing for attention, customer acquisition costs in the casino industry are astronomically high.
Instead of spending millions on traditional TV ads, casinos pay independent website owners to send them traffic.
When an affiliate signs up for a program, they are given unique tracking links to place on their website or social media.
Under a RevShare deal, the marketer becomes a partner with the casino, taking a cut (usually 25% to 45%) of the referred player’s net losses for life.
Because RevShare ties the affiliate’s income directly to the financial ruin of the player, it is a highly controversial business model.
Responsible affiliates heavily promote safe gambling practices and only partner with strictly regulated, legitimate operators.
| Payment Structure | How It Pays | Risk to Affiliate |
|---|---|---|
| Revenue Share | % of player losses for life | High (Player might win) |
| Cost Per Acquisition (CPA) | Flat fee per depositing player | Zero (Guaranteed cash) |
While the industry is incredibly lucrative, it is highly competitive and closely scrutinized by government regulators.